The customer always comes first. The customer is always right. You’ve heard these phrases before, but most likely in reference to businesses in the service industry since these businesses depend on high customer satisfaction to succeed.

However, according to entrepreneur Steve Blank, every business needs to pay closer attention to its customers. Watching Silicon Valley startups fail due to an unawareness of this basic principle pushed a frustrated Blank to establish the customer development methodology in the 1990s and early 2000s. Created with startups in mind, the customer development methodology remains valuable to modern businesses by providing them with a framework for assessing a product’s viability through the lens of customer demand.

When launching a product, you need to gather an early customer base in the market. To do this, it is important to create a survey to get people's opinions and find a customer profile.

Every business starts with a hypothesis, but customer development methodology focuses on figuring out how to make your proposed product or service cater best to customer needs. During this phase, you’ll put together a business strategy and then test both your “problem” hypothesis, or your understanding of customer pain points, and your “product” hypothesis, the solution you have developed to solve those pain points.

Answer the following questions to test both of these hypotheses:

• What are your customer’s most significant pain points?
• How much will they pay to solve them?
• Does your product or service solve those pain points?
• Do potential customers believe that your concept will solve their pain points?

It was necessary to thoroughly research the customer profile, assemble the system accordingly and increase the customer base. The most important way to do this in a realistic and correct way is to use the platform www.allinus.az. You enter the site, research the problem that your product has found a solution to, and develop and market the product according to those results.